The private flood insurance market is getting a huge paradigm shift in the next month. Assurant, Inc. reported that starting May 1st, they will no longer offer private primary flood insurance for residential properties.

Assurant Non-Renewing Their Private Residential Flood Policies

Let's talk about this change, its impacts on more than 1000 policyholders, and what you can do to adapt to this change.

Assurant Flood Insurance

Recently, we received important information regarding private primary flood insurance policies and one of the leading insurance options, Assurant Incorporated.

According to the carrier, they will discontinue providing primary flood insurance for new business policies starting on May 1st, 2022. This will impact all residential flood insurance across the country and will be experiencing this change.

Assurant Non-Renewing Their Private Residential Flood Policies

Now, an important note here is if you have an active policy, you will be able to get coverage from it until it expires. However, people who are looking to buy residential flood insurance (called "new business") won't be able to get a policy from Assurant Inc. for primary private flood insurance.

There will also be no renewals after July 1st, 2022. This is what we call a nonrenewal of flood insurance. Although the reasons for this change are something yet that we will have to find out, these changes are happening on the dates mentioned.

Keep in mind that this won't be impacting private commercial flood insurance, NFIP policies, and excess flood insurance with Assurant. This change is directly impacting only primary residential flood policies with the carrier.

What Happens

All policyholders and agents will receive a non-renewal notice between 83 to 60 days from renewal or the expiration date of your current policy. This notice is expected to arrive via mail and serves as a heads up for you.

It's important to mention however that during this period, Assurant Inc. won't be leaving without any help. One of the great things about flood insurance the carrier is that they don't leave you behind.

Once the nonrenewal mail is sent, Assurant will also send a federal flood insurance or National Flood Insurance Program (NFIP) quotes will be provided via email to those who are impacted by this.

Assurant Non-Renewing Their Private Residential Flood Policies

This is simply to ensure that you will have someplace to fall back on once that nonrenewal kicks in. It's important to note however that even if you accept this quote, you will still need to follow the 30-day waiting period from the Federal Emergency Management Agency (FEMA) and the NFIP.

If you want to see the list of the policies that are nonrenewing, you will have to contact an Assurant representative or coordinate with your insurance agent in doing so.

Now, let's talk about your options from both the federal government and other private insurance companies to adapt to this change.

Assurant Non-Renewing Their Private Residential Flood Policies

Federal Flood Insurance

One of the key takeaways we got from this notice is that Assurant will be providing an NFIP policy if you have a residential property impacted by this nonrenewal.

It's important to mention here certain terms that you need to expect when moving from a private flood insurance policy to an NFIP one.

The NFIP policy, as mentioned before, will have to follow the 30-day waiting period as part of the term when purchasing flood insurance from the federal government. Despite Assurant's endorsement of your policy to be moved to the NFIP, this waiting period will still kick in.

The National Flood Insurance Program (NFIP) recently completely moved into the Risk Rating 2.0. The Risk Rating 2.0 will still follow the standard flood insurance coverage that you normally get with the NFIP's residential policies. This simply means that you will only get up to $250,000 for building coverage and $100,000 for content coverage.

This also means that your policy will be rated according to FEMA's Risk Rating 2.0 method which removes the flood zone as a basis for rates to acknowledge more on your property's flood data such as the history of flood damage, flood claims variable, type of floods that the property experiences, frequency of flooding, first-floor height, foundation type, and construction. This could very well mean that your flood policy will find a significant increase as we've seen with Risk Rating 2.0's impact across the country.

So these are some things that are going to really significantly change when it comes to your flood insurance especially when it comes to your rates. 

From One Private Insurer to Another

Now, it's important to also mention here that you can also go to another private insurance company, especially if the coverages that the NFIP is offering are not really enough. We do encourage that you get at least 80% of your property covered by flood insurance.

You can get a quote from your flood insurance agent from other private carriers. Again, it's essential to always set your expectations right. If you have a relatively cheap flood insurance premium with Assurant, it helps to set an expectation that this may not be the same.

Going through a private carrier means that there will be no flood coverage limits. This means that you won't really max out your coverage for building and personal property at $250,000 and $100,000 respectively.

Most private carriers also have an established system that determines your rate based on the risk of flooding that your property may have.

It's important to note however that depending on your loan type on your house, private flood insurance might not be available for you.

If you want to know your flood insurance options, click below to call us.

The Flood Insurance Guru | 2054514294

When it comes to these situations, policyholders should always expect changes to their flood insurance. Just like the behavior of flooding drastically changes, so will flood insurance policies too.

So, if you've got any questions related to flood insurance, your flood insurance options, or how to manage your flood policy best, click below to go to our Flood Learning Center.

Flood Insurance Guru | Service | Knowledge Base

Flood insurance in Alabama can be confusing. Many insurance agents in areas like Birmingham and Montgomery want nothing to do with it and others think people may not be in a flood zone.

Birmingham, Alabama Flood Insurance

After the 2019 Alabama flooding I can't tell you how many times I spoke to someone who said their insurance agent told them they were not in a flood zone.


Try explaining that to someone after they lost everything to a flood. Thats exactly what happened with people in Houston Texas and residents of Nathans Estates in Muscle Schoals Alabama.

So today we are going to look at 5 things that could cause flood insurance e and o claims to happen in Alabama.

  1. Building coverage
  2. Contents coverage
  3. Proper documentation
  4. Mistakes on application
  5. Cobra zones


Building Coverage

One of the leading causes of e and o claims on flood insurance can be building coverage. Many agents either don't offer building coverage or don't offer replacement cost on the building in Alabama.

It's important to understand these because a policy could default to actual cash value if the 80% rule is not followed.


The National Flood Insurance Program generally requires either the max coverage available or 80% of the replacement cost. So for example if the replacement cost of a building is $400,000 they would require $250,000 to be on the policy.

This is also the opportunity to have excess coverage which could cover the proper replacement cost.


Contents Coverage

The next area is contents coverage. We see many policies that do not have contents coverage. This ultimately is up to the customer but many times we see where it was never offered. 

Imagine losing all your personal belongings and not knowing you could have had coverage for it.

You would probably be pretty upset.

Recovering from not having contents coverage can be just as hard as recovering from not having building coverage.

Proper Documentation

Proper documentation on Alabama flood insurance policies is another area where we see alot of error and omission claims occur.

In many situations if the National Flood Insurance Program or FEMA does not receive the documentation they need they will drop coverage down.

I remember speaking with an insurance agent a few months ago. They had called us on this exact issue. The carrier had submitted some documentation to them but they did not see it in their insurance agency management system.

The customers coverage was lowered from $250,000 to $25,000. A claim occurred and to the agent and insureds surprise there was not enough coverage to cover the damages.

Some of the documentation that maybe needed is a signed application by the insured and the agent. Proof of payment, possibly an elevation certificate with color photos.

A big area we see mistakes everyday on is the application. So many times we will see agents mark a home has a basement not truly understanding how FEMA defines a basement.


If a property does not have all four sides below ground then FEMA may not consider it a basement. Things like this could cause problems during the claim process.


Lastly is writing coverage when it's not available. One big area this happens is Cobra zones and other protected areas.


Just a couple of months ago we where advising an agent in Savannah Georgia and Statesboro Georgia about these guidelines. They said well it let me write it. A couple of months later FEMA cancelled the policy for underwriting. We were able to help the client find coverage through the private flood insurance market but it was a difference of about $5000.

As you can see there are alot of things to pay attention to when setting up a flood insurance policy for a client. You want to make sure you have a good process of making sure all things are done.

Maybe you just don't want to offer flood insurance in Alabama and that is fine. We work with insurance agents across the country everyday because of our educational background in flood mitigation. Click here to learn more

If you want to learn more about flood insurance make sure to visit or YouTube channel where do daily flood education videos or our podcast.

Remember we have an educational background in flood mitigation so we are here to help you understand your flood insurance, flood risks, and mitigation your property long term.


Contact Us


2019 and 2020 has brought some serious flood threats to Alabama during the winter months. 

So today we will look at the following

  1. Why the flooding occurred
  2. Impacts on insurance
  3. What to expect in 2021


Why Flooding Happened

Alabama received a large amount of rainfall in 2019 and 2020. As a result then water tables were full for a long time. According to WAAY 31  rain continued to fall there just wasn't anywhere for the water to go.


Even the power companies through out Alabama had a hard time managing the amount of water coming through the state. Water levels on the Tennessee River, Lake Logan Martin, Smith lake, and Weiss lake set records.

Some people on Weiss lake had total losses to their properties as a result of flooding.

In Muscle Shoals Alabama Nathan estate residents lost everything to flooding. This area was not even in a special flood hazard area so many people did not have flood insurance.

As a result they had to depend on disaster assistance to help them which is a very little amount of money.

Since this flooding in 2019 and 2020 hit it has caused a ripple effect when it comes to private flood insurance options.

Some carriers are not currently writing flood insurance in certain parts of North Alabama and East Alabama.

As a result many property owners have had to find either get a higher private flood insurance option or go back to the National Flood Insurance Program.

What to Expect in 2021

So can we expect the same thing to happen in 2021?

It's important to make sure to have flood insurance in place if this flooding was to occur again.

However 2021 is bringing some different challenges with it. Unlike 2019 and 2020 the water tables are not nearly as high as they were. This will allow for more water absorption, less runoff, and better water management by local watersheds.

This doesn't mean that winter flooding won't occur in Alabama in 2021.

So what can you do to be prepared if this flooding does occur?

As we mentioned making sure your have your Alabama flood insurance in place is the first step.

Waiting until the end of January to try to do this is a bad idea.

Almost all flood insurance companies have wait periods. This is the time frame between when a policy is issued and when a claim would be covered.


The National Flood Insurance Program generally has a 30 day wait period. Private flood insurance companies can range from 1 day to 15 days.

Flood Insurance Options

So what flood insurance options are available in Alabama?

As we have mentioned before you have the National Flood Insurance Program and you have private flood insurance companies.

One is backed by the government and one is backed by private flood insurance companies.

It's important to understand that National Flood Insurance Program should be the same price no matter where you get it from, but private flood insurance will widely range on price.

Each private flood insurance carrier has their own rating model so coverages and pricing are unique. If you want to learn more about your options then click here.

You can also check out our YouTube channel where we put our daily flood education videos.

Remember we have an educational background in flood mitigation. So we are here to help you understand your flood insurance, flood risk, and mitigating your property long term.


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The flood insurance world is constantly changing. You have flood maps being changed every year, you have new floodplain management guidelines, and you have rates all over the board.



Today we want to look at roles a realtor could play. Many people do not realize that realtors can play a major role in the flood insurance world. You have these different lobbyist groups pushing for change and you have some fighting change in Washington D.C.

So let's first look at how the flood insurance world could be impacted by realtors?

Let's start with a story from about a year ago where a realtor listed a property and sold a property in a special flood hazard area.

About 6 months after the new homeowner moved in the property flooded. After the flood claim the property owner got a notice that this was the 6th flood claim on the property.

However when they bought the property they had been told it flooded one time with less than 1 inch of water.

Now this property owner could have a very difficult time selling this property. This is one of the exact situations why Texas created a new property disclosure law in September 2019. After the hurricanes hit Houston many people were not disclosing all the facts and people were buying properties without knowing they had flooded.

As you can imagine if you were a potential buyer you may not buy a property that had flooded before.

Now let's look at another scenario where a realtor disclosed the proper information. The potential home buyer was able to work with FEMA and local flood plain manager to make sure the flood threat was minimized in the future. Even though this property had flooded 10 times before the risk has now been significantly lowered.

As you can see both of these scenarios could have an impact on flood insurance. One could cause claims to continue to be paid out and another could cause claims to be minimized.

You could see why the National Flood Insurance Program is close to broke and why rates can be very high.

Realtors work very hard every day to get properties sold. Many people do not realize that realtors do not get paid if a property does not sell.

So as you can imagine having properties listed in special flood hazard areas can create some significant obstacles.

This is why it's so important to make potential buyers understand what the flood insurance options are and how to minimize the flooding.

We see this in the Homewood Alabama area everyday. This is one of the most desirable areas to live in Birmingham Alabama. However if you don't know what to look for can also be one of the most expensive areas when it comes to flood insurance.

We see people in this area paying more than $5000 every year simply because they did not know how to minimize the flood threat which could help their flood insurance premiums.

So if you have questions about how to minimize the threat of flooding on your property or the flood insurance options, then click here.

Remember we have an educational background in flood mitigation. Which means we are here to help you understand flood risks, flood insurance, and mitigating your property against flooding.



Flood Insurance can be confusing especially has often as the rules change. Your rate might go from $500 a year to $2500 a year with not much explanation.

Today we hope to eliminate some of that confusion for you.

Before we get into that I want to tell you a story about a property owner in Marion Illinois.

This property owner had 4 investment properties that were all in the preferred flood zone also known as flood zone x.

The premium on the first 3 properties was $790 for each property and the 4th property was $2690 a year.

Holy cow that is a difference

So why such a big difference in premium?

In order to understand the difference in premium we must understand what the National Flood Insurance Program defines residential and non residential properties as being.

According to FEMA in order for a property to be considered residential 75% of the building must be used for residential purposes.

So what about those properties that are not?

Well different rating models could come into play which would explain the difference for the property owner we discussed.

If you are an investor or commercial property owner its important to understand these things. They could have a major impact on your profitability.

So is there any way around these higher premiums?

Well there are many options in the private flood insurance market that look at these risks differently.

They may not charge you differently if it is being used for residential or non residential purposes.

So when purchasing a property you want to look at how this property is used now and how it will be used in the future.

Flood insurance options

So if you have further questions on how to understand residential and non residential flood insurance make sure to visit our website.

You can also checkout our YouTube channel where we do our daily flood education videos or our podcast. You can also find this episode below.


Remember we have an educational background in flood mitigation. So we are here to help you understand your flood risks, flood insurance, and mitigating your property long term.